Demand Generation Manager

Company: DroneDeploy
Location: San Diego
Posted on: November 8, 2024

Job Description:

About DroneDeployBuild with certainty, operate with confidence. That's why thousands of construction, oil and gas, and renewable energy companies use DroneDeploy on a daily basis. We help them automate reality capture using drones, robots, and 360 cameras - combining this data in one platform for AI-powered analysis. From aerial and ground views of construction progress to automated gauge readings and methane leak detection, DroneDeploy is shaping the future of reality capture.At DroneDeploy, we thrive in a remote-first culture, powered by innovation. Growth is limitless, and employee contributions matter. With accolades as a Best Place to Work in the SF Bay Area and a spot on America's Best Startups list, our team is dynamic, purpose-driven, and dedicated to delivering top-tier reality capture software. We cultivate an environment of opportunity. Our dynamic growth is fueled by the diverse range of ideas nurtured by our team. This is why our commitment to internal advancement is profound. A multitude of paths for professional and personal development are available, where flexible schedules, family-friendly benefits, and remote work options propel our team's journey.Role OverviewAs DroneDeploy's Demand Generation Manager, you'll take the lead in building demand and growth for the #1 reality capture platform on the planet. DroneDeploy is transforming the way businesses collect, manage and interpret reality capture data from drones, 360 cameras and ground robots. We are committed to delivering exceptional experiences to our customers and future customers at every stage in their journey, and need your perspective to design that path to success. You'll report to the VP of Demand Generation and play a vital role within our global Go-to-Market team.What Makes You a Great FitYou bring strong experience in orchestrating integrated marketing campaigns, and you're always curious about what makes our customers tick. You excel at building bridges between teams, working collaboratively to launch campaigns that are timely, relevant, and impactful. If you have a passion for emerging tech like drones, robotics, or AI, that's a great bonus! Most importantly, you're committed to creating an inclusive and equitable environment and love being part of a diverse team that values all perspectives. We want to hear from you!Work EnvironmentThis is a fully remote role, giving you the flexibility to work from your home while staying connected with a dynamic, global team. You'll collaborate across time zones with teammates in the US, New Zealand, and Australia. We ask for availability between 9am - 6pm PT to ensure smooth communication and teamwork.We understand the importance of work-life balance and support flexibility so you can thrive both personally and professionally. You'll also have the opportunity to travel occasionally for client engagements, training sessions, and company events-bringing face-to-face connections to your remote experience.Responsibilities

• This role's primary responsibility will be creating and executing highly targeted campaigns to drive engagement and revenue within key accounts. The ideal candidate will be comfortable working in a fast-paced environment and building things from the ground up.
• Design, launch, and optimize integrated marketing campaigns across various channels (email, events, paid media, content marketing) to engage key decision-makers at each stage in the buyer's journey.
• Measure, report and optimize program and campaign performance across all relevant channels.
• Work closely with sales, content, and customer success to ensure ABM activities align with sales objectives and customer journeys.
• Drive feedback loops to improve the efficiency and effectiveness of all demand generation programs.
• Use marketing tools like Marketo, Salesforce, LinkedIn Ads, and 6Sense to optimize targeting and engagement.
• Jump between strategy and hands-on execution seamlessly.Requirements
  • 4+ years of B2B experience in growth marketing and/or demand generation.
  • The ability to think strategically and develop comprehensive, data-driven marketing campaigns.
  • Solid project management skills and the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward.
  • In-depth knowledge of digital marketing, demand channels, funnel tactics, and key metrics.
  • A proven track record of driving qualified sales pipeline for B2B software and strong collaboration with outbound sales teams.
  • Demonstrated Salesforce and Marketo experience.
  • Detail-oriented, while having a bias to action.
  • Great communicator and trust builder with a 'simplify and make it happen' attitude.
  • Ambitious, eager, and fun!
  • Able to travel domestically for in-person meetings and company events.
  • ABM experience (i.e. 6sense).Employee Offerings & Benefits include:(may vary by location and position type)Innovative company cultureDrone pilot certificationFlexible work schedulesFlexible work locationFamily paid leaveBest-in-class healthcare benefitsProfessional development & career advancementsFlexible paid time offEmployee referral bonusDroneDeploy is an equal-opportunity employer.All DroneDeploy employees are responsible for assisting in protecting the company and customer data by following information security policies and procedures.Please refer to ourfor information about privacy during the recruiting process.
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Keywords: DroneDeploy, Lakewood , Demand Generation Manager, Executive , San Diego, California